Search Engine Optimisation
Firstly, what is SEO (Search Engine Optimisation)?
Search Engine Optimisation (SEO) is a technique that helps search engines, like Google, find and rank your site higher than the millions of others when someone types in a search query. It therefore helps your site to receive more visitors.
We can help you with SEO, whether we’re developing your site or not.
We’ll improve your website’s ranking on keywords in search engine results using our extensive knowledge of Search Engine Optimisation (SEO).
When optimising your site for searches, the most influential factors are:
- Keywords
- Page validation
- Backlinks
- Measurement
We examine these and recommended a strategy to increase the chances of your pages being found.
Keyword research involves identifying which keywords (search terms) your target audience are using, that you should include on your website to optimise your content. This will give it the best chance of being found on search result pages.
Page validation is important to SEO because it ensures that your pages are written in a language that programs such as search engines understand. Page validation also guarantees that your website will behave and appear consistently in a variety of current and future browsers. All our sites are designed to produce clean, well-structured HTML easily understood by search engines.
Backlinks (also known as inbound links) are links from external sites to your website. Search engines like Google use backlinks to help determine how relevant your pages are. We look at what sites are influencing your site and your competitors’ sites and determine the best strategy for increasing the ranking of your pages.
Measurement is necessary to gauge success so we always ask how we’re going to measure this. We ensure every website we develop can monitor its goals and conversions so you can direct your energies accordingly.
Please contact us for help with SEO and any other online needs.
