Pay per click (PPC) advertising is an online advertising model where you pay a fee each time your ad is clicked.
LiTHe have experience in the strategic planning required for successful pay per click campaigns, using Google AdWords.
We select keywords from Google AdWords to drive traffic to your website and encourage people to follow your calls to action.
Your advertisement will appear on the top of your target audience’s Google search page as a sponsored link, drawing their attention.
Here are some of the benefits of PPC campaigns:
- The targeted nature of these ads ensures your ad is only displayed to people searching on your keywords.
- You only pay when you get results - when someone clicks on your ad and is directed to your website.
- You get maximum return on investment (ROI) because there’s no fee for the ad to appear prominently on search engine results pages. You only pay if a user clicks on your ad.
- You can make continual improvements by monitoring and analysing the results and changing the keywords to suit.
If you have a campaign you’d like us to help with or run for you, please let us know.